"Don't get vaccinated," the digital billboard on the side and back panel of the black truck reads the photo: (Twitter)
Less than half of the population in Charlotte has been vaccinated. Advertising agency director David Oakley says he needs something "out of the box" to convince people to get vaccinated
An unconventional but mysterious advertisement attracted the attention of thousands of people who flocked to the U.S. Bank Stadium in Charlotte, North Carolina to watch a football match.
"Don't get vaccinated," read the digital billboard on the side and back panel of the black truck.
Below the message on the billboard is the name and website of Wilmore Funeral Home. However, the advertisement contains hidden information.
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When visiting the website, people found that the funeral home mentioned on the truck did not exist, but received a message: "Get vaccinated now. If not, see you soon."
The whole idea is the creativity of an advertising company called BooneOakley, which decided to use a novel method to solve Americans’ hesitation and doubt about vaccines.
It's us. vaccination. pic.twitter.com/WFQ1h6sLwn
Less than half of the population in Charlotte has been vaccinated. Advertising agency director David Oakley said he needed some "out of the box" methods to persuade people to get vaccinated.
"I just don't think traditional advertising works. It's like, it's just ordinary news with the words'injection' or'go vaccinations'... they just blend in with everything else," Oakley told CNN network.
"We want to do something that looks at it from a different angle and makes people feel shocked,'God, man.'"
"I believe that even if there is only one person vaccinated because of that billboard, I will achieve great success. With only one person, it is worthwhile for me," Oakley added.
The advertisement received enthusiastic applause from American netizens, and some Twitter users called it "God-level marketing."
@CorpEccentric This is some god-level marketing. Check the website https://t.co/XhUI9Ia7X0. https://t.co/qRkMbYmiLF
"Awesome!" a lady named Imelda March wrote, while another lady said: "Good job, you guys.
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