This is not a typical pickup truck advertisement. The cliché is the cliché of an outdoor male driver driving a vehicle through rugged deserts and mountain views.

Brittaney is the European creative editor for Adweek.

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Connected TV enables effective audience-first advertising

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The future of social advertising is here

Author: Riikka Söderlund, Global Head of Marketing, Smartly.io

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Adweek is the main source of news and insights serving the brand marketing ecosystem.