The company’s development momentum reflects the shift in consumer behavior and the trend towards stricter consumer privacy

New York, November 16, 2021--(Business Wire)--Adomni, the leading programmatic digital outdoor advertising planning and buying platform, today announced significant growth in its US business. In the past year, the company's advertising revenue has increased by more than 1,200% and it has raised more than $30 million in new growth capital.

Most of the growth in advertising revenue comes from frontline digital advertising buyers who have never planned or purchased Digital Outdoor (DOOH) in the past. As major brands rethink their advertising strategies, Adomni and programmatic DOOH have become powerful ways to attract consumer attention and drive performance marketing results.

Jonathan Gudai, co-founder and CEO of Adomni, said: “Driven by changes in consumer behavior and stricter consumer privacy trends on mobile devices and web browsers, digital outdoor advertising is currently very popular. "The oldest outdoor advertising media is rapidly digitizing, and the share of programmatic buying and selling in all digital outdoor activities is growing exponentially."

"Adomni is at the forefront of programmatic DOOH, with more than 500,000 networked digital outdoor screens that can be accessed through an easy-to-use online planning and purchase platform," said Mike Cooper, who recently joined the global market. President and Chief Risk Officer of Adomni.

Steven Van Blarcom also recently joined the company as senior vice president of growth and business development. Adomni plans to more than double the number of employees next year.

Adomni has established an exclusive partnership with Sportradar, the world's largest sports data company, to bring new sports betting advertising features to the DOOH field.

Adomni has established an exclusive partnership with Meet the People, a new holding company organization.

Adomni and JC Decaux, the world's largest media owner, will be programmatically integrated through VIOOH SSP by the end of 2021, enabling new DOOH screens in more than a dozen countries around the world to be accessible through Adomni DSP.

The following are comments from Adomni customers:

“It’s always exciting to find new ways to connect with people. I like the idea of ​​having my Kylie Skin activities appear on billboards across the country at the same time, combined with everything I do on social media to Promote the launch of my skin care products."

-Kylie Jenner, CEO of Kylie Cosmetics

"Digital Outdoor is of course an always-on channel. Adomni will check all the options we need to continue to promote performance marketing-from positioning capabilities to greater flexibility in our time-of-day media, to activating dynamic creativity and rapid expansion. Or downsize."

-Kristopher Cichoski, WynnBET Media Buying Executive Director

“Outdoor advertising has the ability to cover the masses by eliminating digital noise. This is mainly seen today when consumers suffer from digital device burnout. Programmatic outdoor advertising allows us to flexibly adjust our budget, only through specific time periods during the day. Update campaign ideas."

-Touria Carson, Senior Manager of Growth and Digital Marketing, Thorne

"Whether we promote our pay-per-view one week in advance, or promote ticket sales at the last minute of the day of the game, 100% of our outdoor advertising starts with Adomni.com."

Adomni is a programmatic advertising platform that can easily connect brands with mobile consumers through real-world digital screens. Advertisers can use mobile location data to target audiences and use one of the world’s largest DOOH networks to launch campaigns in minutes. Currently, the Adomni platform provides more than 70 billion impressions per month on hundreds of thousands of digital screens in the United States, Canada, Europe, the Middle East and Africa, and the Asia-Pacific region.

Learn more on www.adomni.com

View the source version on businesswire.com: https://www.businesswire.com/news/home/20211116005442/en/

Emily Roberts prforadomni@bospar.com

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