Coca-Cola puts trucks back on the holiday road | Advertising | Sports Asia

2021-12-15 00:42:27 By : Mr. Jack Shen

Coca-Cola rang out during the holidays by bringing back beloved activities.

After a one-year hiatus, Coca-Cola Trucks is resuming the brand's traditional tour in the UK, originally inspired by the "Holidays Coming" ad created by WB Doner in 1995. These trucks subsequently appeared in many Coca-Cola Christmas events.

As in previous years, this truck will be parked in a snowy winter wonderland environment where visitors can take photos and get a small can of zero-sugar Coca-Cola. This year, Coca-Cola plans to "stay in as many cities as possible in the UK" and announce these cities through its social media or website in the next few weeks.

The tour starts at the Silverburn Shopping Centre in Glasgow, Scotland (November 24th to 25th). It will head to the Metro Shopping Center in Gateshead on November 26, and then visit the White Rose Shopping Center in Leeds (November 27-28) and Xscape Castleford in Yorkshire on December 1.

N2O has a history of cooperating with the brand in other activities and is now delivering the project.

In 2018, Coca-Cola released an updated version of Ogilvy Berlin’s iconic “holiday is coming” Christmas ad, in which Santa Claus drank a glass of zero-sugar Coca-Cola from a glass bottle. Its 2021 ad is a reduced version of WB Doner's 1995 original.

Earlier this month, The Coca-Cola Company released DentsuMB's "The Real Magic of Christmas". The protagonist of the advertisement is a boy using extra boxes to make a chimney for Santa Claus. Holiday activities are part of its "Real magic" global brand platform and will be launched in more than 90 markets.

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