Dublin, December 13, 2021--(Business Wire)--ResearchAndMarkets.com has added the report "Global Billboard and Outdoor Advertising Market Opportunities and Strategies in 2030: Impact and Recovery of COVID 19" to ResearchAndMarkets.com's products.
In 2020, the global billboard and outdoor advertising market is valued at approximately 23.3631 billion U.S. dollars, growing at a compound annual growth rate (CAGR) of 4.6% since 2015. The market is expected to grow from 2020 at a compound annual growth rate of 7.5% to USD 33,538,1 million in 2025. It is estimated that the global billboard and outdoor advertising market will reach 41.593 billion U.S. dollars in 2030, with a compound annual growth rate of 4.4%.
The growth in the historical period originated from the rapid growth of emerging market economies, the rise of globalization, the rise of transit advertising and the rapid development of technology. Factors that have negatively affected growth in the historical period are increased spending on alternative advertising media, price fluctuations, and a shortage of skilled labor.
Looking to the future, the increasing popularity of programmatic digital display advertising, the continuous development of infrastructure construction and the acceleration of urbanization will drive growth. Factors that may hinder the growth of the billboard and outdoor advertising market in the future include high volatility in outdoor advertising pricing, high preference for direct sales, strict regulations and the outbreak of Coronavirus Disease (COVID-19).
The billboard and outdoor advertising market is divided into billboards, street facilities, traffic, etc. according to types. The billboard market is the largest segment of the billboard and outdoor advertising market by type, accounting for 43.1% of the total in 2020. Looking ahead, the street furniture segment is expected to become the fastest-growing segment in the billboard and outdoor advertising market, segmented by type, with a compound annual growth rate of 9.8% from 2020 to 2025.
The billboard market is further subdivided into painted billboards, digital billboards, multifunctional billboards, and mobile billboards. The digital billboard market is the largest segment of the billboard market segmented by type, accounting for 32.9% of the total in 2020. It is expected to become the fastest growing segment of the billboard market segmented by type. The compound annual growth rate is 8.1% -2025.
The billboard and outdoor advertising market is also divided into static and digital by platform. The static market is the largest segment of the billboard and outdoor advertising market segmented by platform, accounting for 56.9% of the total in 2020. Looking ahead, the digital segment is expected to become the fastest-growing segment in the segmented billboard and outdoor advertising market. Segmented by platform, the compound annual growth rate from 2020 to 2025 is 12.4%.
The billboard and outdoor advertising market is also subdivided into the automotive industry, food and beverage industry, commercial and personal services, consumer goods, health and medical industries, etc. according to the end-user industry. The other market is the largest segment of the billboard and outdoor advertising market by end user industry, accounting for 46.0% of the total in 2020. Looking ahead, the automotive industry segment is expected to become the fastest growing segment in the billboard and outdoor advertising market. The outdoor advertising market segmented by end user industry has a compound annual growth rate of 8.8% from 2020 to 2025.
The Asia-Pacific region is the largest region in the global billboard and outdoor advertising market, accounting for 46.5% in 2020. Followed by North America, Western Europe, and then other regions. Looking ahead, the fastest-growing regions for the billboard and outdoor advertising market will be Eastern Europe and South America, with compound annual growth rates of 13.1% and 11.7%, respectively. Followed by the Middle East and Africa, the compound annual growth rate of these markets is expected to be 10.4% and 9.8% in 2020-2025.
The billboard and outdoor advertising market is relatively fragmented, with many small players. The top ten competitors in the market in 2020 accounted for 44.51% of the total market. Major market participants include JCDecaux, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, Focus Media Information Technology Co., Ltd., OUTFRONT Media Inc., etc.
Billboard and outdoor advertising market characteristics
Billboard and outdoor advertising market trends and strategies
Increasing adoption of digital outdoor advertising (DOOH)
Growing demand for interactive outdoor advertising
Artificial intelligence in outdoor advertising
Augmented reality in outdoor advertising
Growing demand for mobile integration in outdoor advertising
Large number of strategic partners
Market segmentation by end user industry
Clear Channel Outdoor Holdings, Inc.
Focus Media Information Technology Co., Ltd.
Stroer SE & Co. KGaA
Universal Media Entertainment Co., Ltd.
DSM Deutsche Stadte Medien GmbH
M&C Saatchi F&Q
Hills Advertising Co., Ltd.
Global outdoor media
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