This performance marketing agency ended a year of rapid growth through internal leadership improvements

Los Angeles, California - News Direct - Klay Media

Klay Media, a leading performance marketing agency in Los Angeles, announced today that Seth Thomas has been promoted to Chief Operating Officer (COO) and Dakota Neel has been promoted to Vice President of Account Management. These key leadership changes will enable Klay Media to continue its strategic growth in 2022,

Since joining Klay Media as Vice President in May 2021, Thomas has been responsible for overseeing the growth of the entire company and spearheading the launch of Klay Discovery, a new strategic product that uses data-driven insights to help publishers expand their reach. Cultivate participating audiences and convert content into sustainable affiliate marketing revenue channels. In his new role, Thomas will work with CEO Mike Pollack to manage the continued growth of Klay Media's core business, while leading efforts to launch new products in the first half of 2022.

As vice president of customer management, Neel will lead the agency's mobile services department and manage the growth and direction of the company's mobile advertising strategy, media, and operations. During her tenure as the Director of User Acquisition and Customer Management of Klay Media, she was responsible for overseeing business development and leading the mobile service department through a period of rapid growth. In 2021, the mobile advertising business increased by 250% from the previous month.

"Both Dakota and Seth have a direct impact on their recruitment, and Klay Media's rapid growth in 2021 is a testament to their leadership," said Mike Pollack, founder and CEO of Klay Media. "Their strategic vision will lead us into 2022, as we will continue to provide our partners with tangible business results while effectively expanding our own operations and products."

In the past year, Klay Media has expanded its product offerings and launched three new marketing channels, while continuing to strengthen its existing services in mobile user acquisition and affiliate marketing. In 2021, Klay Media leveraged results-oriented digital marketing strategies for leading CPG, food and beverage, and financial services brands, and its customer portfolio increased by more than 25%. During the year, the company's team has more than doubled in size, and organizational growth has been established around a goal-oriented workplace culture.

As the digital marketing industry continues to develop in 2022, Klay Media plans to build its strong digital growth products by launching new marketing channels that will provide brands and publishers with tools to optimize user experience and develop SEO-focused Content strategy, and improve the accuracy of mobile app campaigns.

Klay Media is an organization that aims to develop a modern brand ecosystem. Klay Media combines strategic insights, conversion-based buying strategies, advanced data analysis and proprietary technology to provide tangible business results for our more than 50 partners, enabling us to keep pace with the brand and effectively expand our business from consideration To publicity. Klay Media works with a wide range of brands, from start-ups to Fortune 500 companies, covering financial services, media and entertainment, CPG, online retail, etc. Klay Media includes Klay Discovery (a publisher monetization consulting company) and Klay 360 (strategic consulting services), the client agencies of the same name.

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