Sackville's Hayley Dineen and Lana Van Brunt on Bringing High Design to Cannabis | Muse by Clio

2022-07-31 06:43:41 By : Ms. Mellisa Ye

Hayley Dineen and Lana Van Brunt are the Brooklyn-based duo behind Sackville & Co., a design-focused contemporary cannabis lifestyle brand, and Sackville Studios, the first multidisciplinary cannabis design and production studio creating brands from the ground up for both cannabis industry leaders and newcomers alike.

Dineen cut her teeth at the world-renowned arts and design college Central St. Martin’s in London, going on to design for high-end brands including Yeezy, OVO, Vivienne Westwood and more. Van Brunt employs her marketing and branding genius to the Sackville brand from her time as a Director at VICE Media and ATTN: Media.

In late 2019, Sackville & Co. was acquired by a public company. After only five months, the company changed leadership and the new CEO didn't see the vision for the brand and immediately initiated an attempted shutdown of Sackville & Co. along with several other acquisitions. This began the fight Lana and Hayley's lives to regain ownership of their company, all during the height of the pandemic. Hayley and Lana succeeded in regaining ownership of Sackville & Co. in 2020 and have been running it independently ever since, bringing their vision of the future of cannabis to life.

We spoke with Lana and Hayley for our Higher Calling series, where we chat with leaders in the cannabis space.

Hayley and Lana, tell us...

Higher Calling is a weekly series, publishing on Thursdays, where we chat with folks in the cannabis industry about their personal history and taste in cannabis and the future of cannabis marketing. For more about Higher Calling, and our Clio Cannabis program, please get in touch.

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