August 29, 2022 05:06 ET | Source: Vantage Market Research Vantage Market Research

WASHINGTON, Aug. 29, 2022 (GLOBE NEWSWIRE) -- Vantage Market Research’s recent analysis of the Global Mobile Advertising Market finds that the increase in mobile devices, mobile internet users, and the time spent on mobile devices are likely to propel the Global Mobile Advertising Market growth during the forecast period.

The Global Mobile Advertising Market revenue is expected to reach a value USD 397.2 Billion in 2028.

The Global Market revenue was valued at USD 116.4 Billion in 2021 and is expected to grow to exhibit a Compound Annual Growth Rate (CAGR) of 22.7% during the forecast period; states Vantage Market Research, in a report, titled “Mobile Advertising Market Size, Share & Trends Analysis Report by Format (Search, Native Social, Display, Video, SMS), by Category (Arts & Entertainment, Hobbies & Interests, Other Categories), by Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Global Industry Assessment (2016 - 2021) & Forecast (2022 - 2028)”.

Key Industry Findings & Insights from the report:

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Rise in Use of Smartphones to Drive the Market Growth

The global Mobile Advertising Market industry is being driven by the increasing smartphone and internet penetration globally and the growing demand for e-books, music, and social media apps. The ever-increasing popularity of smartphones is reshaping people's way of having fun and communicating. In addition, smartphone users can access internet services via various apps. Also, people now perform many tasks such as shopping and accessing social media platforms, among others, through several other apps open in the market. Moreover, rapidly evolving technology has allowed users to buy clothes and food through mobiles. As a result, the ever-increasing surfing time of smartphone users is likely to propel the market's growth.

Increasing Adoption of Location-based Technology Improves Customer Service Offerings

The surge in the adoption of location-based services is driving the Mobile Advertising Market expansion. The location-based marketing utilizes the mobile device users’ past and current locations to show related content. Furthermore, the worldwide growing advertisement expense is crucial to the Mobile Advertising Market. Besides, brands and businesses are investing in advertising and marketing activities to develop their customer base and brand awareness. This, in turn, will help the industry to grow in the future.

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Benefits of Purchasing Mobile Advertising Market Reports:                            

The report on Mobile Advertising Market highlights:

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North America Leading the Global Mobile Advertising Market

North America dominated the Global Mobile Advertising Market and is expected to continue its dominance in the coming years. This is attributable to key factors such as the increase in digital channel expenses in the United States to improve product demand. Moreover, brands are focusing on keeping the customer engaged with games and are rewarding them for watching ads by giving extra points in different regions. Also, the region’s high population of technologically-proficient people and the presence of major industry players are responsible for the regional market augmentation.

List of Prominent Players in Mobile Advertising Market:

Browse market data Tables and Figures spread through 143 Pages and in-depth TOC on "Mobile Advertising Market Size, Share & Trends Analysis Report by Format (Search, Native Social, Display, Video, SMS), by Category (Arts & Entertainment, Hobbies & Interests, Other Categories), by Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Global Industry Assessment (2016 - 2021) & Forecast (2022 - 2028)".

March 2021: In Mobi, a Mobile Advertising Market technology company, and Gojek Tech, a Southeast Asia-focused mobile on-demand payment and service platform - started a partnership to advance advertising, identity resolution, and customer analytics for Southeast Asia. Using In Mobi's mobile intelligence and Gojek Tech's in-app engagement signals, brands can deterministically assess the impact of their online advertising purchases across platforms.

Key Questions Answered in The Report:

This market titled “Mobile Advertising Market” will cover exclusive information in terms of Regional Analysis, Forecast, and Quantitative Data – Units, Key Market Trends, and various others as mentioned below:

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